CASE STUDY | BGBx MEDICAL COMMUNICATIONS
When Migraine Digital Presence Needed Credibility, We Engaged the Right DOLs.
THE CHALLENGE
Establishing the Right Relationships to Strengthen Digital Presence in Migraine Landscape
A top 5 pharmaceutical company sought to strengthen its presence in the migraine digital landscape, where clinical conversation is increasingly shaped by neurology and headache specialists active across digital channels.
While the opportunity to engage was clear, credibility in this space depended on building relationships with the right Digital Opinion Leaders. To move forward, the company needed a structured approach to identify and engage relevant DOLs while generating insights to inform a more effective and credible online migraine presence.
THE BREAKTHROUGH
Designing an Advisory Board to Build DOL Relationships and Generate Actionable Insight
BGBx identified that the opportunity was not simply to convene an advisory board, but to structure engagement around the right neurology and headache specialist DOLs, ensuring both meaningful relationship development and practical insight generation.
The approach included:
- A live, full-day advisory board with eight neurology and headache specialist DOLs
- Pre- and post-meeting surveys to enhance discussion and promote continued engagement
- Digital analysis of the therapeutic landscape to guide advisory discussions
- Interactive workshops designed to generate clear, actionable approaches
THE RESULTS
Advisory Board-Led DOL Engagement Generated Actionable Migraine Digital Insight
Interactive workshops translated advisory discussions into clear, actionable approaches to strengthen digital engagement, while pre- and post-meeting surveys extended dialogue beyond the advisory board.
Digital landscape analysis grounded conversations in real-world data and shaped strategic direction in the migraine space.
8
DOLs Engaged
Neurology and headache specialists
Full-Day
Advisory Board
Live engagement session
Actionable
Digital Insight
Migraine strategy strengthened
