Designed for Action: Behavioral Science, AI and the Future of Healthcare Experiences

In this MM+M webinar, BGBx behavioral scientist Anka Gorgiev and customer experience innovator Anna Gaudio explore why so many healthcare experiences change what people think but not what they do, the intention–behavior gap, and how behavioral science and AI can close it. They break down the three conditions every behavior needs before it can happen, explain why the best experiences reduce effort rather than add information, and show how AI can triangulate data at scale and pinpoint the moments when people are ready to act. Along the way, they translate lessons from leading consumer brands into practical ways to design for measurable behavior change in pharma and healthcare marketing.

Watch the webinar recording now!