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ACE-ing Launch Success

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ACE-ing Launch Success

Unlocking the true drivers of patient access, experience, and conversion

Successful drug launches hinge on whether patients can actually access and start therapy, yet most launch teams lack clear visibility into where and why patients drop out of the access journey. This whitepaper introduces Access Conversion Efficiency (ACE), a launch metric that tracks patient attrition from treatment decision to first dose and identifies which losses are recoverable. Learn how to build an integrated ACE dashboard connecting claims, hub, and specialty pharmacy data, and see real-world case studies of ACE resolving conversion bottlenecks and optimizing patient support programs.