ARTICLE | BGBx Communications 10 Weeks to Build Something That Lasts a Year Surplus turns up every fourth quarter, freed by a delayed program, a slipped launch or a...
ARTICLE | BGBx The Execution Gap Why Pharma Brand Teams Are Struggling To Keep Pace And How To Move Forward Authors: Drew Bustos, Chief Growth Officer, BGBx Broderick Crosland,...
ARTICLE | Featured in MM+M Access Is No Longer Just a Market Access Problem by: Dane Schroeder, EVP, Payer & Access Communications, BGBx Patient access has become a commercial...
ARTICLE | BGBx & Hayden Why Market Access Just Became Oncology Marketing's Biggest Anxiety Authors: David MacDougall, Managing Director and Co-Founder, Hayden Consulting Group Jamie Sidore, Managing Director and...
ARTICLE | BGBx Procurement’s Expanding Role in Pharma Marketing What parallel surveys of procurement and the brand teams they serve reveal about the gap between them By Drew Bustos,...
BLOG | Consulting | Pricing and Policy Strategy Implications of the IRA’s Maximum Fair Price (MFP) Negotiations The Inflation Reduction Act created Maximum Fair Price (MFP), a pathway...
BLOG | Consulting | Pricing and Policy Strategy 340B Drug Discount Program The 340B drug discount program was created in 1992 to lower outpatient drug costs for healthcare...