ARTICLE | BGBx Procurement’s Expanding Role in Pharma Marketing What parallel surveys of procurement and the brand teams they serve reveal about the gap between them By Drew Bustos,...
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WEBINAR Designed for Action: Behavioral Science, AI and the Future of Healthcare Experiences In this MM+M webinar, BGBx behavioral scientist Anka Gorgiev and customer experience innovator Anna Gaudio explore why...
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WEBINAR Listen Now! The GLP-1 Aftershock Effects What 100+ obesity brand stakeholders say is changing and where pharma marketing goes next GLP-1s aren’t just a “hot moment” in obesity. They’re...
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